Òåîðåòè÷í³ òà ïðèêëàäí³ ïèòàííÿ åêîíîì³êè. - 2026. - Âèïóñê 1 (52)
THEORETICAL AND APPLIED ISSUES OF ECONOMICS. – 2026. – Journal 1(52)
Òèòóëüíà ñòîð³íêà/Title page
Ç̲ÑÒ/CONTENT
- (Abstract/Àíîòàö³ÿ) Ôèëþê Ã.Ì., Ìàðòèíþê Ë.À., Êëèìåíêî Î.Â. ÅËÅÊÒÐÎÍÍÈÉ Á²ÇÍÅÑ ÒÀ ÅËÅÊÒÐÎÍÍÀ ÊÎÌÅÐÖ²ß ßÊ ²ÍÑÒÐÓÌÅÍÒÈ ÇÀÁÅÇÏÅ×ÅÍÍß ÑÒ²ÉÊÎÑÒ² ϲÄÏÐȪÌÑÒ  ÓÌÎÂÀÕ Â²ÉÍÈ / Fyliuk H., Martyniuk L., Klymenko O. E-BUSINESS AND E-COMMERCE AS TOOLS FOR ENSURING THE RESILIENCE OF ENTERPRISES IN WAR CONDITIONS
- (Abstract/Àíîòàö³ÿ) Chornous G., Nosko R. IT LABOR MARKET IN UKRAINE AND THE WORLD: KEY VECTORS OF DEVELOPMENT / ×îðíîóñ Ã.Î., Íîñêî Ð.Á. ÐÈÍÎÊ ²Ò-ÏÐÀÖ²  ÓÊÐÀ¯Í² ÒÀ ѲҲ: ÊËÞ×β ÂÅÊÒÎÐÈ ÐÎÇÂÈÒÊÓ
- (Abstract/Àíîòàö³ÿ) ×óáóê Ë.Ï. ÎÑÎÁËÈÂÎÑÒ² ÒÀ ÌÅÒÎÄÈ×Ͳ ÏÐÎÁËÅÌÈ ÎÖ²ÍÊÈ ÂÀÐÒÎÑÒ² ÑÒÀÐÒÀϲ  ÓÊÐÀ¯Í² / Chubuk L. FEATURES AND METHODOLOGICAL ISSUES OF STARTUP VALUATION IN UKRAINE
- (Abstract/Àíîòàö³ÿ) Çàõàð÷åíêî Â.². ÑÒÐÓÊÒÓÐÍÎ-ËÎò×ÍÀ ÌÎÄÅËÜ ÐÎÇÐÎÁÊÈ ² ÐÅÀ˲ÇÀÖ²¯ ÑÓÑϲËÜÍÈÕ ÐÅÔÎÐÌ (ÍÀ ÏÐÈÊËÀIJ ÅÊÎÍÎ̲×ÍÈÕ) / Zakharchenko V.I. STRUCTURAL AND LOGICAL MODEL OF DEVELOPMENT AND IMPLEMENTATION OF SOCIAL REFORMS (ON THE EXAMPLE OF ECONOMIC)
- (Abstract/Àíîòàö³ÿ) ʳíàø ².Ï., Êàøêà Ä.Â. ÄÎÑÂ²Ä ªÂÐβÍÒÅÃÐÀÖ²¯ ÏÎËÜÙ² ÒÀ ÕÎÐÂÀÒ²¯: ÓÐÎÊÈ ÄËß ÓÊÐÀ¯ÍÈ / Kinash I., Kashka D. THE EXPERIENCE OF EUROPEAN INTEGRATION OF POLAND AND CROATIA: LESSONS FOR UKRAINE
- (Abstract/Àíîòàö³ÿ) Ìàçóð ².²., Ñàâåëüºâ Ñ.Â. ÖÈÔÐÎÂÀ ÒÐÀÍÑÔÎÐÌÀÖ²ß ÓÏÐÀÂ˲ÍÍß ÐÎÇÂÈÒÊÎÌ ÅÊÎËÎò×ÍÎÃΠϲÄÏÐȪÌÍÈÖÒÂÀ: ÏÎвÂÍßËÜÍÈÉ ÀÍÀË²Ç ÓÊÐÀ¯ÍÈ ÒÀ ÊÐÀ¯Í ªÂÐÎÏÅÉÑÜÊÎÃÎ ÑÎÞÇÓ / Mazur I.I., Saveliev S.V. DIGITAL TRANSFORMATION OF ECOLOGICAL ENTREPRENEURSHIP DEVELOPMENT MANAGEMENT: A COMPARATIVE ANALYSIS OF UKRAINE AND THE EUROPEAN UNION COUNTRIES
- (Abstract/Àíîòàö³ÿ) Êîëîøà Â.Â., óíàëþê Ä.Ñ. ÌÀÊÐÎÅÊÎÍÎ̲×Ͳ ÄÅÒÅÐ̲ÍÀÍÒÈ ÒÀ ²ÍÑÒÈÒÓÖ²ÉͲ ÐÀÌÊÈ ÍÎÂί ÏÐÎÌÈÑËÎÂί ÏÎ˲ÒÈÊÈ ÓÊÐÀ¯ÍÈ / Kolosha V.V., Hinaliuk D.S. MACROECONOMIC DETERMINANTS AND INSTITUTIONAL FRAMEWORK OF UKRAINE’S NEW INDUSTRIAL POLICY
- (Abstract/Àíîòàö³ÿ) Áàáè÷ Ë.Ì., Íàêîíå÷íà Ñ.À. ²ÑÒÎÐÈ×Ͳ ÀÑÏÅÊÒÈ ÂÈÍÈÊÍÅÍÍß ÒÀ ÍÀÏÐßÌÈ ÐÎÇÂÈÒÊÓ Ì²ÑÖÅÂÈÕ Ô²ÍÀÍѲ ÓÊÐÀ¯ÍÈ / Babych L., Nakonechna S. HISTORICAL ASPECTS OF THE EMERGENCE AND DEVELOPMENT OF LOCAL FINANCES IN UKRAINE
- (Abstract/Àíîòàö³ÿ) Âèäîáîðà Â.Â. ÅÊÎÍÎ̲×Ͳ ÏвÎÐÈÒÅÒÈ ÓÄÎÑÊÎÍÀËÅÍÍß ÅÊÎÍÎ̲×Íί ÏÎ˲ÒÈÊÈ ÓÊÐÀ¯ÍÈ Â ÊÎÍÒÅÊÑÒ² ÏÐÈÑÊÎÐÅÍÎÃÎ ÅÊÎÍÎ̲×ÍÎÃÎ ÇÐÎÑÒÀÍÍß / Vydobora V. THE ECONOMIC PRIORITIES OF IMPROVING UKRAINE’S ECONOMIC POLICY IN THE CONTEXT OF ACCELERATED ECONOMIC GROWTH
- (Abstract/Àíîòàö³ÿ) ³ð÷åíêî Â.Â., ³ð÷åíêî Â.Â. ÏÅÐÅÄÓÌÎÂÈ ÒÀ ÂÏËÈ ÏÀÒÅÍÒÍί ÀÊÒÈÂÍÎÑÒ² ϲÄÏÐȪÌÑÒ ÍÀ ÅÊÎÍÎ̲ÊÓ ÓÊÐÀ¯ÍÈ Ï²Ä ×ÀÑ Â²ÉÍÈ / Virchenko Volodymyr, Virchenko Vira. PREREQUISITES AND IMPACT OF ENTERPRISES PATENT ACTIVITY ON THE UKRAINIAN ECONOMY DURING THE WAR
- (Abstract/Àíîòàö³ÿ) Ivanova T., Petrenko K., Skorobogatova N., Tymoshenko N., Mykytiuk O. TRANSFORMATION OF UKRAINE'S INNOVATION POTENTIAL IN THE SYSTEM OF ECONOMIC SECURITY AND EUROPEAN INTEGRATION / ²âàíîâà Ò.Â., Ïåòðåíêî Ê.Â., Ñêîðîáîãàòîâà Í.ª., Òèìîøåíêî Í.Þ., Ìèêèòþê Î.Ï. ÒÐÀÍÑÔÎÐÌÀÖ²ß ²ÍÍÎÂÀÖ²ÉÍÎÃÎ ÏÎÒÅÍÖ²ÀËÓ ÓÊÐÀ¯ÍÈ Â ÑÈÑÒÅ̲ ÅÊÎÍÎ̲×Íί ÁÅÇÏÅÊÈ ÒÀ ªÂÐÎÏÅÉÑÜÊί ²ÍÒÅÃÐÀÖ²¯
- (Abstract/Àíîòàö³ÿ) Ìàãîìåäîâà À.Ì., Ïàñ³÷íþê Ê.Â. ÑÓÒͲÑÒÜ ÖÈÔÐÎÂÎÃÎ ÌÀÐÊÅÒÈÍÃÓ ÒÀ ÀÍÀË²Ç ÊËÞ×ÎÂÈÕ ²ÍÑÒÐÓÌÅÍҲ ÉÎÃÎ ÐÅÀ˲ÇÀÖ²¯ ÇÀ ÑÓ×ÀÑÍÈÕ ÓÌΠ/ Magomedova A.M., Pasichniuk K.V. THE ESSENCE OF DIGITAL MARKETING AND ANALYSIS OF KEY TOOLS FOR ITS IMPLEMENTATION IN MODERN CONDITIONS
- (Abstract/Àíîòàö³ÿ) Ìèí÷èíñüêà ².Â. ÒÐÀÍÑÔÎÐÌÀÖ²ß ÌÎÄÅËÅÉ ÅÊÎÍÎ̲×ÍÎÃÎ ÐÎÇÂÈÒÊÓ Â ÓÌÎÂÀÕ ÇÅËÅÍÎÃÎ ÏÅÐÅÕÎÄÓ: ÅÂÎËÞÖ²ß ÒÀ ÂÇÀªÌÎÇÂ'ßÇÎÊ ÇÅËÅÍί, ÖÈÐÊÓËßÐÍί ÒÀ Á²ÎÅÊÎÍÎ̲ÊÈ / Mynchynska I.V. TRANSFORMATION OF ECONOMIC DEVELOPMENT MODELS UNDER THE GREEN TRANSITION: EVOLUTION AND INTERRELATION OF THE GREEN, CIRCULAR AND BIOECONOMY
- (Abstract/Àíîòàö³ÿ) Íàçàðåíêî ß.ß., Ãîðîá³íñüêà ².Â., Íàçàðåíêî Ì.Á. ÇÀÐÓÁ²ÆÍÈÉ ÄÎÑÂ²Ä ÔÓÍÊÖ²ÎÍÓÂÀÍÍß ÑÈÑÒÅÌ ÄÎÁÐβËÜÍÎÃÎ ÌÅÄÈ×ÍÎÃÎ ÑÒÐÀÕÓÂÀÍÍß: ÊËÞ×β ÎÑÎÁËÈÂÎÑÒ² ÒÀ ÌÎÆËÈÂÎÑÒ² ÀÄÀÏÒÀÖ²¯  ÓÊÐÀ¯Í² / Nazarenko Ia.Ia., Gorobinska I.V., Nazarenko M.B. FOREIGN EXPERIENCE IN THE FUNCTIONING OF VOLUNTARY HEALTH INSURANCE SYSTEMS: KEY FEATURES AND OPPORTUNITIES FOR ADAPTATION IN UKRAINE
- (Abstract/Àíîòàö³ÿ) Ñåâåðèíà ².Â. ÑÒÐÀÒÅò¯ ÓÏÐÀÂ˲ÍÍß ÐÈÇÈÊÀÌÈ ÌÀËÈÕ ² ÑÅÐÅÄÍ²Õ Ï²ÄÏÐȪÌÑÒ / Severyna I.V. RISK MANAGEMENT STRATEGIES FOR SMES
- (Abstract/Àíîòàö³ÿ) Êàðþê Â.². ÓÄÎÑÊÎÍÀËÅÍÍß ÌÅÒÎÄÎËÎò×ÍÎÃÎ ²ÍÑÒÐÓÌÅÍÒÀÐ²Þ ÎÖ²ÍÞÂÀÍÍß ÊÎÍÊÓÐÅÍÒÍÎÃÎ ÏÎÒÅÍÖ²ÀËÓ ÏÐÎÌÈÑËÎÂÎÃÎ ÑÅÊÒÎÐÓ Â ÓÌÎÂÀÕ ÅÊÎÍÎ̲ÊÈ Â²ÄÍÎÂËÅÍÍß / Karyuk V.I. IMPROVEMENT OF METHODOLOGICAL TOOLKIT FOR ASSESSING THE COMPETITIVE POTENTIAL OF THE INDUSTRIAL SECTOR IN THE CONDITIONS OF ECONOMY OF RECOVERY
- (Abstract/Àíîòàö³ÿ) Îë³éíèê Î.Î. ÑϲÂÏÐÀÖß Ç ÏÎÑÒÀ×ÀËÜÍÈÊÀÌÈ ÍÀ ÇÀÑÀÄÀÕ ÑÎÖ²ÀËÜÍί ²ÄÏβÄÀËÜÍÎÑÒ² ßÊ ²ÍÑÒÐÓÌÅÍÒ ÔÎÐÌÓÂÀÍÍß ÐÅÇÈËܪÍÒÍÎÑÒ² ϲÄÏÐȪÌÑÒÂÀ / Oliinyk O.O. SUPPLIER COLLABORATION ON THE BASIS OF SOCIAL RESPONSIBILITY AS TOOL FOR BUILDING ENTERPRISE RESILIENCE
- (Abstract/Àíîòàö³ÿ) Ïîá³ãóí Ñ.À., Ìàêàðåíêî À.Ë., Ðåâòþê ª.À. ÖÈÔÐβÇÀÖ²ß ßÊ ²ÍÑÒÐÓÌÅÍÒ ²ÍÒÅÃÐÀÖ²¯ ÑÈÑÒÅÌÈ ÑÎÖ²ÀËÜÍί ²ÄÏβÄÀËÜÍÎÑÒ² ÒÓÐÈÑÒÈ×ÍÎÃÎ Á²ÇÍÅÑÓ Â ÓÌÎÂÀÕ ÑÒÀËÎÃÎ ÐÎÇÂÈÒÊÓ / Pobihun S.A., Makarenko A.L., Revtiuk Y.A. DIGITALIZATION AS A TOOL FOR INTEGRATING CORPORATE SOCIAL RESPONSIBILITY INTO THE BUSINESS MODEL OF TOURISM ENTERPRISES IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT
- (Abstract/Àíîòàö³ÿ) Òðóáí³ê Ò.ª., Ðóìÿíöåâà À.Â. WELLNESS ECONOMY ßÊ ²ÍÒÅÃÐÎÂÀÍÀ ÌÅÒÀÑÈÑÒÅÌÀ: ÑÅÊÒÎÐÍÀ ÑÒÐÓÊÒÓÐÀ, ÃÀËÓÇÅÂÀ ÎÐÃÀͲÇÀÖ²ß ÒÀ ÔÓÍÊÖ²ÎÍÀËÜÍÀ ÑÏÅÖÈÔ²ÊÀ ÑÊËÀÄÎÂÈÕ / Trubnik T., Rumiantseva A. WELLNESS ECONOMY AS AN INTEGRATED METASYSTEM: SECTORAL STRUCTURE, INDUSTRIAL ORGANIZATION, AND FUNCTIONAL SPECIFICITY OF COMPONENTS
- (Abstract/Àíîòàö³ÿ) Ôåäîðîâè÷ ².Â. ²ÍÔÐÀÑÒÐÓÊÒÓÐÍÎ-ÐÅÇÈËܪÍÒÍÀ ÌÎÄÅËÜ ÐÎÇÂÈÒÊÓ Ï²ÄÏÐȪÌÑÒ ÍÀÔÒÎÃÀÇÎÂÎÃÎ ÊÎÌÏËÅÊÑÓ Â ÓÌÎÂÀÕ ÏÎ˲ÊÐÈÇÈ ÒÀ ÅÍÅÐÃÅÒÈ×ÍÎÃÎ ÏÅÐÅÕÎÄÓ / Fedorovych I.V. INFRASTRUCTURAL AND RESILIENT MODEL OF DEVELOPMENT OF OIL AND GAS ENTERPRISES IN THE CONDITIONS OF POLYCRISIS AND ENERGY TRANSITION
- (Abstract/Àíîòàö³ÿ) ³ñëîóõ ².Â. ²ÍÒÅÃÐÀÖ²ß ÊÎÐÏÎÐÀÒÈÂÍί ÑÎÖ²ÀËÜÍί ²ÄÏβÄÀËÜÍÎÑÒ² Ó ÑÒÐÀÒÅò¯ ÓÏÐÀÂ˲ÍÍß ÏÐÎÄÀÆÀÌÈ / Visloukh ².V. INTEGRATION OF CORPORATE SOCIAL RESPONSIBILITY INTO SALES MANAGEMENT STRATEGIES
- (Abstract/Àíîòàö³ÿ) Âîçíþê Ì.À. ÔÎÐÌÓÂÀÍÍß ÍÀÏÐß̲ ²ÍÍÎÂÀÖ²ÉÍÎÃÎ ÐÎÇÂÈÒÊÓ Ï²ÄÏÐȪÌÑÒ ÕÀÐ×ÎÂί ÏÐÎÌÈÑËÎÂÎÑÒ²  ÓÌÎÂÀÕ ÊÐÈÇÎÂÈÕ ÂÈÊËÈʲ / Vozniuk M. FORMATION OF DIRECTIONS OF INNOVATIVE DEVELOPMENT OF FOOD INDUSTRY ENTERPRISES UNDER CRISIS CHALLENGES
- (Abstract/Àíîòàö³ÿ) Ãîëîáîðîäüêî Â.Ï. ÀÄÀÏÒÈÂͲ ÑÒÐÀÒÅò¯ ßÊ ²ÍÑÒÐÓÌÅÍÒ ÇÀÁÅÇÏÅ×ÅÍÍß ÅÔÅÊÒÈÂÍÎÃÎ ÐÎÇÂÈÒÊÓ Ï²ÄÏÐȪÌÑÒ  ÓÌÎÂÀÕ ÍÅÑÒÀÁ²ËÜÍÎÑÒ² / Holoborodko V. ADAPTIVE STRATEGIES AS A TOOL FOR ENSURING EFFECTIVE ENTERPRISE DEVELOPMENT UNDER CONDITIONS OF INSTABILITY
- (Abstract/Àíîòàö³ÿ) Kolisnichenko V.V. BARRIERS AND DRIVERS OF DIGITAL TRANSFORMATION IN AGRICULTURAL ENTERPRISES: INTERNATIONAL EXPERIENCE AND LESSONS FOR UKRAINE / Êîë³ñí³÷åíêî Â.Â. ÁÀÐ’ªÐÈ ÒÀ ÄÐÀÉÂÅÐÈ ÖÈÔÐÎÂί ÒÐÀÍÑÔÎÐÌÀÖ²¯ ÀÃÐÀÐÍÈÕ Ï²ÄÏÐȪÌÑÒÂ: ̲ÆÍÀÐÎÄÍÈÉ ÄÎÑÂ²Ä ÒÀ ÓÐÎÊÈ ÄËß ÓÊÐÀ¯ÍÈ
- (Abstract/Àíîòàö³ÿ) Òàðàíåíêî Î.Ñ. ÒÐÅÍÄÈ ÒÀ ÇÀÊÎÍÎ̲ÐÍÎÑÒ² ÐÅ²ÍÆÈͲÐÈÍÃÓ Á²ÇÍÅÑ-ÏÐÎÖÅѲ ÏÎØÒÎÂÈÕ ÒÀ ÊÓÐ’ªÐÑÜÊÈÕ ÑËÓÆÁ Ç ÂÈÊÎÐÈÑÒÀÍÍßÌ ØÒÓ×ÍÎÃÎ ²ÍÒÅËÅÊÒÓ ÒÀ ÐÎÁÎÒÈÇÀÖ²¯ / Taranenko O. TRENDS AND PATTERNS OF REENGINEERING BUSINESS PROCESSES OF POSTAL AND COURIER SERVICES USING ARTIFICIAL INTELLIGENCE AND ROBOTICS
- (Abstract/Àíîòàö³ÿ) Ïàíêîâ Ñ.Â. ÅÊÎÍÎÌÅÒÐÈ×ÍÅ ÎÖ²ÍÞÂÀÍÍß ÅÔÅÊÒÈÂÍÎÑÒ² ²ÍÂÅÑÒÈÖ²É Ó ÒÅËÅÊÎÌÓͲÊÀÖ²ÉÍÓ ²ÍÔÐÀÑÒÐÓÊÒÓÐÓ Ç ÓÐÀÕÓÂÀÍÍßÌ ËÀÃÎÂÎÃÎ ÅÔÅÊÒÓ / Pankov S. ECONOMETRIC ASSESSMENT OF THE EFFICIENCY OF INVESTMENTS IN TELECOMMUNICATIONS INFRASTRUCTURE TAKING INTO ACCOUNT THE LAG EFFECT