Теоретичні та прикладні питання економіки. Збірник наукових праць.
Випуск 1 (52)
JEL: O31, O32, L66
ORCID ID: 0009-0005-1468-4807
DOI https://doi.org/10.17721/tppe.2026.52.22
Vozniuk M., PhD Student,
Educational and Scientific Institute of Economics and Management,
National University of Food Technologies
FORMATION OF DIRECTIONS OF INNOVATIVE DEVELOPMENT OF FOOD INDUSTRY ENTERPRISES UNDER CRISIS CHALLENGES
The article examines enterprise innovative development, identifies the key factors shaping it, and substantiates the main directions of innovative development for dairy processing enterprises amid current economic challenges. Scientific approaches to interpreting the concept of enterprise innovative development are summarized, and the author’s definition of its essence is proposed by integrating process-based and result-oriented approaches. The key internal and external factors influencing the innovative development of dairy processing enterprises are identified, including industry-specific features of business activity, the degree of competition, enterprise size, resource potential, geographical location, and legislative regulation. The main directions of innovative development are substantiated, including product quality improvement, production modernization, automation, digitalization, environmentalization, and business process reengineering, which contribute to increasing enterprise efficiency and strengthening competitive positions. Implementing these directions requires a well-grounded approach to selecting and introducing relevant innovative projects. In this regard, determining the priority and feasibility of project implementation is based on the analysis of key technical and economic indicators, the assessment of implementation risks, and the forecasting of potential positive and negative consequences for business entities. The results of innovative project implementation and their impact on the overall performance indicators of an enterprise serve as criteria for evaluating the effectiveness of the chosen innovation strategy and as a basis for its further adjustment when necessary. A scheme for managing enterprise innovative development is proposed. The practical significance of the results lies in their applicability by dairy processing enterprises in forming innovation development strategies, selecting priority areas of innovative activity, and improving management efficiency under conditions of an unstable external environment.
Keywords: innovative development, factors of innovative development, innovation activity, competitive potential, industry specifics, innovation management.
Full Text: PDF
DOI: https://doi.org/10.17721/tppe.2026.52.22