Теоретичні та прикладні питання економіки. Збірник наукових праць.

Випуск 2 (51)

УДК 658.012.4

JEL L96, O33, M15

ORCID ID 0000-0001-6388-9124

DOI https://doi.org/10.17721/tppe.2025.51.23

Tsehelnyk N.I.,

PhD in Economics, Associate Professor

Polissia National University

n.i.norinchak@ukr.net

ADAPTATION OF BEST INTERSECTORAL DIGITAL TRANSFORMATION PRACTICES TO THE NEEDS OF THE TELECOMMUNICATIONS SECTOR

The article discusses the topical issue of adapting best practices of digital transformation from various industries to the conditions of the telecommunications sector. Digital transformation is a key strategic vector for the development of modern business, but the specifics of its implementation depend significantly on the specifics of each individual industry. It is argued that the effectiveness of digital change directly depends on industry specifics – technical condition, regulations, and consumer demand. A systematic analysis of the components of digital transformation is presented: technological, organizational, managerial, and customer-oriented. The main levels of transformation are revealed according to the degree of maturity of digitalization. Based on an inter-sectoral approach, examples of digital solutions used in manufacturing, finance, healthcare, education, transportation, retail, and public administration are analyzed. A comparative table of practices is proposed with an assessment of their potential for adaptation to the telecom sector based on criteria such as scalability, technological compatibility, profitability, and risks. The feasibility of using digital twins, FinTech platforms, big data analytics tools, omnichannel services, and automated management systems is justified. The key challenges of adaptation are identified: technical infrastructure limitations, high consumer expectations, the complexity of legal regulation, and internal resistance to change associated with a lack of digital competencies and distrust of new approaches. The importance of digital culture, change management, staff training, and the integration of innovation into companies' business models is emphasized. The practices of Vodafone, Kyivstar, AT&T, and Deutsche Telekom are analyzed as examples of the successful application of adapted digital solutions. Directions for strategic improvement of the telecom business based on an industry approach to digital transformation were proposed. The results obtained can be used as a basis for forming industry strategies for the digital development of telecom companies in the context of dynamic market and technological changes.

Keywords: digital transformation, telecommunications industry, adaptation of practices, business model, industry approach, digital infrastructure

Full Text: PDF

DOI: https://doi.org/10.17721/tppe.2025.51.23