ORCID ID https://orcid.org/0000-0001-9037-9648

DOI https://doi.org/10.17721/tppe.2025.51.13

Lysyi I.V., PhD in economics,

Associate Professor,

Ivan Franko National University of Lviv

lysgor@gmail.com

TRANSFORMATION OF APPROACHES TO ENSURING THE EFFICIENCY OF TRADE ACTIVITIES IN UKRAINE BASED ON PROJECT MANAGEMENT TOOLS

The possibilities of transforming approaches to ensuring the efficiency of trade activities in Ukraine by intensifying the application of project management tools in business practice have been investigated. To this end, the main features of the functioning of trade enterprises in Ukraine in modern conditions have been clarified and ways of ensuring their efficiency based on project management tools have been proposed. The study analyzed the state of trade activities in Ukraine, identified the main factors that determine the nature of the activities of domestic trade enterprises, and substantiated approaches to stabilizing the economy of these enterprises and ensuring their progressive development by intensifying the use of project management tools in the current difficult conditions. It has been established that the war has significantly changed the operating environment for domestic trade enterprises, increasing the complexity and interrelated risks in the financial, logistical and market spheres, which has led to a reduction in budgetary opportunities, a decrease in all types of resources, and therefore, a natural sharp decrease in the volumes of foreign trade and domestic trade turnover. The study emphasizes that traditional approaches to management often neglect the use of innovative tools, such as project management, as a result of which enterprises become overly dependent on external factors and vulnerable to market fluctuations. It is noted that the application of project management in the activities of commercial enterprises involves the integration of business project management methodologies, such as the creation of a "Project Management Office", the use of flexible practices at the stages of critical assessment and before developing an activity strategy and collecting data in real time. This will increase the organizational stability and adaptability of enterprises. The proposed approach emphasizes the importance of technological integration, including the connection of business project management platforms with the main business systems of the enterprise to optimize their business activities and improve the decision-making process. The need to develop comprehensive effective mechanisms for assessing the effectiveness of adapted business project management tools of commercial enterprises is substantiated to ensure accurate measurement of the direct impact of these tools on the effectiveness of their business activities.

Full Text: PDF

DOI: https://doi.org/10.17721/tppe.2025.51.13