Теоретичні та прикладні питання економіки. Збірник наукових праць.

Випуск 2 (51)

УДК 336.71

JEL E21, E44, F20, G20, G21, L86

ORCID ID 0000-0002-4967-823X

DOI https://doi.org/10.17721/tppe.2025.51.9

Oleksandr Dziubliuk,

Doctor of Economic Sciences, Professor,

West Ukrainian National University, Ternopil,

alex5203@ukr.net

INNOVATIVE ASPECTS OF BUSINESS MODEL DEVELOPMENT IN MODERN BANKING

The article is devoted to the study of the main directions of development of business models of the modern banking system on an innovative basis, which is a necessary condition for ensuring the efficiency of banks' work and achieving competitive advantages in the financial market. The decrease in the efficiency of traditional banking models, which were based on classical financial intermediation, under the influence of digitalization, globalization, securitization and changing consumer preferences, is emphasized. The main vectors of activating the innovation process in commercial banks and realization the appropriate banking strategy are substantiated, which includes: creating and implementing innovative banking products and improving existing bank services; developing the latest technologies for promoting banking services to the consumers; improving the organizational structure and information and technological maintenance of banking activities. A set of factors that cause contradictions in the implementation of innovations of innovative business models in banking institutions is outlined. The need for constant modernization of banking business models is determined, which includes the introduction of new products and services, the transformation of management structures and the strengthening of customer orientation.

The purpose of the article is to identify key trends and prospects for innovative development of banking business models in the digital economy. The research methodology is based on the application of the methods of a systems approach, theoretical generalization, analysis and synthesis, comparison, grouping and structuring. This made it possible to comprehensively assess the patterns of transformation of banking business models and identify their main structural components.

Keywords: banking system, bank business model, banking innovations, financial technologies, digitalization, banking product.

Full Text: PDF

DOI: https://doi.org/10.17721/tppe.2025.51.9