Теоретичні та прикладні питання економіки. Збірник наукових праць.
Випуск 1 (50)
УДК 338.24:004.8
JEL M21, L86
ORCID ID: 0000-0001-6904-3496
ORCID ID: 0000-0002-4769-3620
ORCID ID: 0000-0003-2461-8342
DOI https://doi.org/10.17721/tppe.2025.50.8
Kuklin O.V., Doctor of Sciences (Economics),
Professor, Director
Cherkasy State Business College
Ivanova I.V., PhD in Education,
Associate Professor
Cherkasy State Business College
Borovyk T.M., Lecturer
Cherkasy State Business College
DIGITAL BUSINESS TRANSFORMATION MANAGEMENT IN THE CONTEXT OF ARTIFICIAL INTELLIGENCE IMPLEMENTATION
The research explores the impact of artificial intelligence (AI) on digital business transformation management. It differentiates the concepys of digitization, digitalization and digital trandformation. It begins by highlighting the increasing importance of digital technologies and AI for enhancing business competitiveness and fostering international collaboration. However, the study also acknowledges the challenges associated with AI adoption, such as infrastructure limitations, skill gaps, and ethical considerations.
The study is aimed to identify and analyze the key aspects of managing digital transformation with AI. The research employs a survey methodology, gathering data from 56 professionals across Ukraine and international companies in the US, Europe, and Canada. The survey, conducted via Google Forms, focused on the 5P framework (People, Policy, Process, Partners, and Platforms) to assess AI’s impact on various business dimensions.
The results reveal a significant disparity in AI adoption between Ukrainian and international companies, with the latter showing greater integration. The study identifies key AI tools used (e.g., ChatGPT, Gemini, Midjourney) and their application in areas like data analysis, content creation, and process automation. It also highlights the challenges of AI implementation, including data security concerns and the need for workforce retraining. Furthermore, the research points out that the IT sector; marketing and finance are the leaders in AI implementation. Notably, the research underlines the importance of strategic partnerships for successful AI integration and the necessity of adapting existing IT infrastructure to support new AI technologies.
The study concludes that AI is crucial for enhancing business efficiency and competitiveness. However, it also emphasizes the need for a holistic approach to digital transformation, addressing both technological and human factors. It suggests that future research should focus on long-term AI impacts and employees’ adaptation to AI integration.
Keywords: digital transformation, digital transformation management, business, artificial intelligence, AI technologies, digital excellence.
Full Text: PDF
DOI: https://doi.org/10.17721/tppe.2025.50.8