Теоретичні та прикладні питання економіки. Збірник наукових праць.

Випуск 2 (49)

УДК 339.1:338.3

JEL M31, L11

ORCID ID: 0009-0003-5850-659X

DOI https://doi.org/10.17721/tppe.2024.49.21

Shynhur M.V., PhD in economics, Associate Professor at the Department of Innovation and Investment Management

Taras Shevchenko National University of Kyiv

novapipe@gmail.com

PARAMETERS OF COMPETITIVENESS OF ENTERPRISE RESOURCES AND METHODS OF ITS ASSESSMENT

The article studies theoretical foundations of competitiveness of resources of enterprises on the basis of allocation of parameters that determine their possibilities of creation and maintenance of competitive advantages. It considers specific features of application of the resource approach to formation of competitive advantages of an enterprise in the course of strategic analysis. The essence and logical interrelation of the concepts of ‘strategic resources’ and ‘strategic potential’ are analysed. The features of modern approaches to creating the strategic potential of enterprise are determined, which are generally divided into target, structural and functional. The latest studies on the essence, characteristics and evaluation of strategic potential are analysed and their main shortcomings are identified. The article proposes to introduce the concept of ‘resource competitiveness’ - the ability of a resource to ensure the creation and maintenance of a competitive advantage of a product, enterprise, territory or region. The parameters of the resource that determine its competitiveness are allocated, namely: value, uniqueness, mobility, reproducibility, durability, innovation, complexity, adaptability, applicability and stability. On the basis of these parameters, the article develops a methodology for conducting a comprehensive assessment of the competitiveness of any resource of an arbitrary economic unit. This methodology involves the calculation of an integral indicator, which allows to obtain a qualitative and quantitative assessment of the potential ability of a resource to create a competitive advantage. The article defines the concept of ‘strategic resource set’ - a set of resources that are simultaneously required to create a comprehensive competitive advantage of a particular product or enterprise, and considers the methodology for its evaluation. The influence of elements of the external environment on the competitiveness of the resource is studied. The features, advantages and directions of use of the proposed methods are analysed. The applied aspects of their application at different levels of management are determined.

Keywords: competitiveness, competitive advantage, strategic resources, strategic potential, competitiveness of resources, strategic resource set, assessment of competitiveness of resources.

Full Text: PDF

DOI: https://doi.org/10.17721/tppe.2024.49.21