Òåîðåòè÷í³ òà ïðèêëàäí³ ïèòàííÿ åêîíîì³êè. Çá³ðíèê íàóêîâèõ ïðàöü.
Âèïóñê 2 (49)
ÓÄÊ 339.137; 330.341; 658.6
JEL L10, Î32,
ORCID ID: 0000-0002-1711-7948
DOI https://doi.org/10.17721/tppe.2024.49.19
Stepanova A.A., PhD in economics,
Associate Professor
Taras Shevchenko National University of Kyiv
Piaduhov A.S., II year of master's degree
Specialized program «Management of Innovative Activities»
ORGANIZATIONAL AND METHODOLOGICAL SUPPORT FOR ASSESSING THE COMPETITIVENESS OF INNOVATIVE ENTERPRISES
The organizational and methodological support for the process of assessing the competitiveness of innovative enterprises was explored using the example of Kyivstar JSC. This serves as a crucial element in enhancing their efficiency and adaptability in a dynamic market environment. The theoretical foundations of the concept of competitiveness and the specific features of innovative enterprises were analyzed. The main methods for evaluating competitiveness and their adaptation to the specifics of innovative activities were examined. Particular attention was given to identifying critical success factors, such as innovative strategies, knowledge management, and technological innovations.
A methodological approach was proposed, combining quantitative and qualitative indicators to comprehensively assess the level of enterprise competitiveness. The use of innovative solutions in telecommunications contributes to optimizing business processes, reducing costs, and accelerating entry into new markets, which is particularly important in the context of increasing competition.
An evaluation structure was developed, encompassing the analysis of internal resources, innovative potential, and market opportunities. A practical analysis of Kyivstar JSC's competitiveness was conducted, identifying its strengths, weaknesses, opportunities, and threats. Based on the results obtained, recommendations were developed to optimize managerial decisions aimed at enhancing the competitive advantages of innovative enterprises.
The proposed methodological recommendations focus on improving the management of innovation activities, contributing to sustainable development and long-term competitiveness. Additionally, promising directions for further research in the field of assessing the competitiveness of innovative enterprises were identified. The implementation of the proposed methods fosters increased innovation activity in enterprises, ensuring their successful operation in the global market.
Keywords: competitiveness, innovative enterprises, evaluation, organizational and methodological support, PJSC "Kyivstar".
Full Text: PDF
DOI: https://doi.org/10.17721/tppe.2024.49.19