Теоретичні та прикладні питання економіки. Збірник наукових праць. Випуск 2 (43)


УДК 338:242

JEL: F63, Q51, Q53

ORCHID ID: 0000-0002-8030-5757

ORCHID ID: 0000-0002-6112-8265

DOI https://doi.org/10.17721/tppe.2021.43.1


Fyliuk H. M., Doctor of Economics, Professor

Taras Shevchenko National University of Kyiv

  Yevsieieva-Severyna I. V., PhD in Economics,

  Associate Professor

Taras Shevchenko National University of Kyiv




The article investigates the key challenges which Ukrainian enterprises faced for the past two years (lack of raw materials, working capital deficit, absence of workers etc.). COVID-19 pandemic has forever changes the functioning environment and the consumption patterns. Previously, selecting the products, customers more focused their attention to such characteristics as quality, shelf-life, convenience of packaging, product safety and purchasing conditions. Nowadays, the hygiene and safety have become the most significant factors during product selection.

The coronavirus pandemic has negatively affected a multitude of industries around the world. To survive in business environment, Ukrainian enterprises should implement the best modern practices of doing business. Such practices include the implementation of principles of circular economy, which involves reusing and recycling existing materials and products. Cradle to Cradle (or C2C) concept of regenerative design evaluates the product safety for society and the environment and aims to reduce production costs by continual reuse of materials.

In this paper, it has highlighted the need of creation of an Extended Producer Responsibility Organization. Extended producer responsibility (EPR) focuses on the responsibility of the producer for the impacts of their product in the final stage of its life cycle, after consumption, and gives producers a greater motivation to design products that minimize environmental and health impacts. The world's largest companies have a great experience in implementation of such projects. EPR is aimed at decreasing total environmental impact from a product and its packaging, by ensuring that the producers of the product take responsibility for its entire lifecycle especially in recycling, and final disposal of their products, including packaging. Such practices increase the enterprise efficiency and promote the sustainable growth of Ukrainian companies.


Keywords. pandemic, changes, circular economy, consumer behavior, packaging, Ukrainian enterprises.


Full Text: PDF

DOI: https://doi.org/10.17721/tppe.2021.43.1