Теоретичні та прикладні
питання економіки. Збірник наукових праць. Випуск 1/2 (40/41)
KOD JEL: M 21,Q 01
ORCID ID: 0000-0002-6112-8265
DOI https://doi.org/10.17721/tppe.2020.40.8
Yevsieieva-Severyna I., PhD in Economics
Taras
Shevchenko National University of Kyiv
THEORETICAL AND METHODOLOGICAL ASPECTS OF SUSTAINABLE
ENTERPRISES DEVELOPMENT
The
article deals with the interpretation of the concepts of competitive
advantages, competitiveness, competitive potential, competitive sustainability,
sustainability risk and sustainable enterprise development. The author's vision
of categorical apparatus is based on the generalization of existing viewpoints
and approaches to their definition.
According
to the author's point of view, the competitive advantages are the collection of
some strong prevailing characteristics of the company that clearly distinguish
it from the competitors, providing further development through the production
of high quality products and satisfying the growing needs of the consumers.
Enterprises
must activate the work in direction of optimal use of present resources, take
into account internal development possibilities, quickly adapt to the changes
of environment. Especially important is the attention of the enterprises
focusing on components of the competitive potential (economic, financial,
innovation, intellectual, marketing, communication, information, production
etc.) which should be examined to determine possible measures of further
development.
Competitive
sustainability is an integral part of ensuring economic security of the
enterprise. Economic security reflects the ability of the enterprise to ensure
sustainable development, both in the current period and in the future, under
the influence of negative factors of external and internal environment. Most
business decisions are made under conditions of uncertainty and risk, due to
insufficient information, high intensity of rivalry, changeable environment. It
is necessary to identify and estimate risks in order to minimize their
influence on the activity of the enterprise. Competitive sustainability and
sustainability risk provide sustainable enterprise development, the ability to
carry out economic activities in conditions of uncertainty of external
environment impacts, creating conditions for long-term stable functioning of
the enterprise in a competitive market environment.
Keywords: competitive advantages,
competitiveness of the enterprise, competitive potential, competitive
sustainability, sustainability risk, sustainable development of the enterprise.
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