Теоретичні та прикладні питання економіки. Збірник наукових праць. Випуск 2 (39)
УДК 330.322:336
JEL B400
Kateryna Akulenko, Ph.D. Student
Taras Shevchenko National University of Kyiv
ANALYSIS OF FOREIGN EXPERIENCE OF INCREASING THE INVESTMENT ATTRACTIVENESS OF ENTERPRISES
Conceptual approaches of determining the economic essence of the concept of investment attractiveness of the enterprise are investigated.
The aim of the study is to study and generalize through the prism of conceptual approaches to the economic essence of the concept of investment attractiveness of the enterprise, foreign experience of increasing the investment attractiveness of enterprises with the purpose of its implementation to domestic realities.
In the process of research, the following methods were used: methods of comparison, analysis and synthesis is used in determining of the features of conceptual approaches to the concept of investment attractiveness of an enterprise and the formation of author's definition of this category; method of diagnostic evaluation is used in evaluation of existing models for analyze of the investment attractiveness of enterprises; the method of graphic construction is used within constructing of figures of Conceptual approaches and formation of investment attractiveness of enterprises in foreign countries.
The advantages and main disadvantages of the existing concepts of the investment attractiveness of the enterprise are identified. The several groups of existing approaches to definitions of the concept of investment attractiveness of the enterprise as domestic and foreign scientists are highlighted. In particular, a factorial, internal and comparative approach to the study of investment attractiveness of enterprises is considered. The own classification of conceptual approaches to determination of essence of investment attractiveness of the enterprise is offered, the structure of which is supplemented in particular by the characteristics of the enterprise from the perspective of its development prospect and the presence of social and psychological factors. The concept of investigation of the essence of the investment attractiveness of the enterprise is supplemented and generalized. The experience of developed foreign countries on the issues of formation of investment attractiveness of enterprises, as well as industries and regions in general are analyzed. In particular, the foreign experience of increasing of investment attractiveness in the example of the USA and China is generalized and the cluster strategies used in European countries are considered.
Keywords: investments, investment attractiveness, investment efficiency, investor satisfaction, foreign experience of investment support, cluster model.
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